Free Tools
Free GTM tools for startup founders
No signup. No API keys. No fluff. Just practical tools that help you figure out your go-to-market faster.
GTM Readiness Scorecard
Are you ready to go to market?
Answer 10 quick questions and get a scored breakdown of your go-to-market readiness across positioning, channels, team, budget, and metrics.
Try it freeGTM Budget Calculator
How much should you spend on GTM?
Input your stage, revenue, and target market. Get a recommended monthly budget with a channel-by-channel breakdown.
Try it freeICP Generator
Build your Ideal Customer Profile in 2 minutes
Answer a few questions about your product and market. Get a formatted ICP document with firmographics, buying triggers, and objections.
Try it freePositioning Statement Generator
Nail your positioning in one sentence
Use the classic positioning framework to craft a clear statement that tells prospects exactly what you do and why it matters.
Try it freeCold Email Sequence Generator
Get a 3-email outbound sequence, ready to send
Input your product, target persona, and pain point. Get three emails with subject lines, body copy, and CTAs.
Try it freeMarketing Channel Recommender
Where should you spend your first $10K?
Tell us your stage, product type, and budget. Get a prioritized channel mix with recommended budget allocation.
Try it freeAd Copy Generator
Google Ads + Meta ad copy in seconds
Input your product, audience, and offer. Get ready-to-use headlines and descriptions for Google Ads and Meta campaigns.
Try it freeContent Calendar Generator
30 days of content, planned in 2 minutes
Pick your topics, audience, and frequency. Get a full month of content ideas across LinkedIn, blog, email, and social.
Try it freeROI Calculator
Is your marketing actually profitable?
Input your marketing spend and revenue. Get your ROI percentage, profit, and payback period with industry benchmarks.
Try it freeCPM Calculator
Calculate your cost per thousand impressions
Input any two values -- spend, impressions, or CPM -- and instantly calculate the third. Plus CPC and CTR conversions.
Try it freeBreak Even Calculator
When does your business start making money?
Input your fixed costs, variable cost per unit, and price. Find out exactly how many units (or customers) you need to break even.
Try it freeConversion Rate Calculator
Measure what's actually converting
Input visitors and conversions to get your rate. Compare against industry benchmarks and see how small improvements affect revenue.
Try it freeLTV Calculator
How much is each customer worth?
Calculate customer lifetime value from your revenue, margin, and churn data. See LTV:CAC ratio and whether your unit economics work.
Try it freeUTM Builder
Build trackable campaign links in seconds
Generate UTM-tagged URLs for your marketing campaigns. Paste your URL, fill in source, medium, and campaign -- get a trackable link.
Try it freeNeed expert help, not just tools?
These tools give you the starting point. Our team helps you execute. Book a free 15-minute call to see if we're a fit.